Monday, 28 April 2014

Final draft

This is our final draft of our title sequence where we have had reshoot a multiple of times in order to get the sequence up to a satisfactory result. We filmed an extra short clip at the end of the sequence where we set up a zombie attack where we had to run away from.

Saturday, 26 April 2014

Evaluation Part 8

Looking back at your preliminary task, what do you feel that you have learnt in the progression from it to the full product?

In the progression from the preliminary task to the completion of the final peice i have leart a multitude of different things which will aid me in the future when i contine to create pieces of work associated with media. I have learnt that in order to get a great concluding final piece you need to work as a group and be able to work with the people in the group and neither have arguments or talk too much but just being able to have a friendly chat then being able to get on with the task at hand until it is completed.

It is important not to be carried away with other less important things and just focus on you piece of work. I have learnt from this experience that listening and doing research pays off, being able to put what you have learnt into practice has been the most productive and fun thing for me. Learning a new camera movement or angle then being able to mention it into your work to achieve higher marks.

As a group we have learn what software is better to use and works more fluently with our style of work. For example we will not be using screen recording from the Apple macs again due to the poor quality and the inconsistency in the footage and know from now on to always use hyper cam which has served us greatly in the process of making our title sequence. I also feel that i learnt that i am capable of being given a task and being able to complete for the group. This is a very important part of knowledge which i have uncovered and notably a valuable life skill which i will treasure in either future education or job experiences in the future.

Knowing everything i have learnt from the transition between the preliminary task and the final piece is a valuable skill in itself because being able to pick apart what you have done an what you haven’t allows me to see where i need to improve in the future and makes me able to make improvement on the task which is imminently due in

Friday, 25 April 2014

Evaluation Part 7

What have you learnt about technologies from the process of constructing the product?

From this process I have learnt a variety of skills which have helped me to further my understanding in creating things on Photoshop, Final cut pro and even me understanding how to create a blog which I did not know how to do before beforehand. From the creation of the title sequence with my group I have learnt how to use different functions on the camera which I did not know existed before. These functions improved our title sequence and made it a lot easier to shoot.

When we created the part of the sequence based on the Facebook element of the title sequence we had to learn how to screen capture. After have a briefing about the screen capture we began to make our title sequence but shortly found that the screen recording on the Apple macs was too jittery and out of focus and knowing this we had to change the way in which we recorded the screen which crated major complication because a single member of our group had to go home and begin to screen record at home. After using a website called Hypercam we had the capability to record the screen to show a clear and present representation of teenagers and Facebook.

We recorded all of the footage on a DSLR but found that to do the final piece recording we had to use a mobile phone to record the footage then upload it. This allowed us to experiment with a new type of footage and meant that it represented and connoted that a teenager was using the phone to capture the footage and hat it is something that a typical teenager does in order to upload it to social network sites

Evaluation Part 6

How does your media product represent particular social groups? 

Our finalised media title sequence represents particular social groups by using things like handheld cameras and certain types of music. Towards the end of the title sequence which me and the fellow members of my group made we used a hand held camera to record something which happened inside of the woods. This gave it a realistic effect since there was not a initial camera set up and it was a spare of the moment decision to pull out the phone and begin to record.

When deciding on the music we had to initially decide what our target audience would be and this eventually led us to the YouTube where we search for different types of un-copyrighted music. We found a couple of songs which we listed and posted onto our blogs and then ultimately decided on "Silver Medallion". The reason why we chose to use this piece of music in our title sequence was the simple fact that it would appeal to our chosen target audience. This is because it is a new type of music which would appeal to the teenagers but it also has some explicit lyrics which have been muted in parts of the songs which shows the audience that they are not part curly young teenagers but older ones due to the swearing.

Our title sequence represents the teenage group as someone who has a advanced knowledge in technology in the technological side of the internet and just technology in general. This is because of the way in which we used the Facebook profiles to introduce our three protagonists into the title sequence. This already tells us a lot about the three protagonists because the Facebook profile connote that they know and understand how to use the website and the when showing the images of them with each other and friends connotes to consumer that the teenagers have a good social life and know one another very well.

Thursday, 24 April 2014

Evaluation part 5

How did you attract your audience?

 During the making of the title sequence we had to make a few designs and plans on the ways in which we would capture the audience’s attention and how ewe would attract them to see the film. This involved thinking about when the film would be released in order to capture a higher number of the audience but also many other factors such as music, speech and even cinematography. This meant that we needed to decide which would be the best approach in order to tackle the problem of attracting audiences and dealing with competition.

For our title sequence we wanted to keep the ideology of zombies in the title sequence so that the zombies would gradually appear during the sequence and give more connotations of zombies such as images. This means that we needed to give the right impression to show that our film is about zombies but without making it too obvious within the title sequence. We wanted this to be that that way so that the protagonist wouldn’t even realise that there is a problem.

When receiving feedback from the questionnaires back from the students which have been producing their own title sequences we have found that the first draft was unsuccessful and needed to have improvements made to it. The most reoccurring theme was that there was not enough themes and connotations of zombies. In order to solve this problem we had to make another draft and begin to sort out the problem at hand. We started by reshooting some pieces of work and making them smoother and clearer and making sure you could see everything which was shown, then we had to make it so more connotations of zombies were present in the sequence and to do this we had to proceed in making a couple more drafts and making them better each time with advice from fellow classmates and some from teachers.

When asking the class what they thought many were i disagreement with each other, some said it was good and others said not so, however many did say they did like the music because it connoted a modern urban style of life and how fast paced, hectic and sometimes how social networking sites can be the most used way in which teenagers who fit this role communicate.

Wednesday, 23 April 2014

Evaluation part 4

In what ways does your media product use, develop or challenge forms and conventions of real media products?

 When first starting the research we decided to do a group analysis on the title sequence of the Evil Dead. We found many things with the connotations of horror in the genre. The Evil Dead conveyed connotations of horror using imagery which can connote the genre of horror using violent imagery. One of the things which we happened to noticed was the ways in which the weapons were presented, they appeared covered in a red blood like substance which connoted the theme of murder and danger. The low key lighting and the presence of chains on the wall gives the sense of sadistic thoughts and actions which may take place later in the film. The low key lighting give us the impression that evil and horrific sights should be hidden away from peering eyes.

The sequence of the Evil Dead allowed us to pick up on a couple of connotations of horror. The way in which the sequence used close up was very unusual and only seemed to show part of the image of either weapons or strange things which all must have a meaning within the film. The sequence showed us that using low key lighting and a very heavy blood red coloured tone in the sequence can lead the audiences mind to conclusions about the film. This idea is then turned on its head when looking at the representations of horror in the title sequence of Zombieland. In this title sequence it shows a very clear depiction of the zombies and the weapons which they may use, by using these two things it allows the audience to a summary that the film is heavily based around weapons and they will a be a lighter theme to the film (possibly an aspect of comedy) due to the lighting being very normal with a high contrast of semi bright colours.

In contrast to the title sequence of these two sequences is ours. Our title sequence is very modern and is based on modern technology and to do these we used a social networking sites (Facebook).We based it on a few finds who are the protagonists. We used social networking sites and elements to give the effect that it is a urban area where the film is taking place. When making the film the effect of a hand held camera would be used to show the panic in a zombie apocalypse scenario. 

When researching the conventions of a horror title sequence we found many things which we compiled into a list. The list had many on it but also some we had made up as a group:

· Low key lighting 

· Faint images

· Foreshadowing of death/bloodshed

· Isolation

·  Scenery - rural/urban

·  Foreshadowing

·  Psychopath/killer - glimpse of character

·  Sets Equilibrium

·  Knife (other weapon types) - foreshadowing physical weapons

·  Medical imagery - experiments

·  Dark clothing 

·  Handheld footage - intensifies the particular area for the audience

·  General slow paced editing - longer duration of time for the audience to observe specific characteristics

·  Orchestral music or heavy rock

·  Scrape like sounds - dissonant sounds

·  Words scraped - engraved into materials - suggests or foreshadows something

·  Connotations of weapons

·  Connotations of blood  

·  Hand held - shaky - unbalance 

·  Close ups - close ups of weapons, characters (abstracts of character qualities)

·  Tracking shot

·  Point of view shot

·  High and low angles 

·  Bird’s eye view

·  Worm eye

·  Pan movement 

·  Establishing shot

The conventions (part of research) of a title sequence may consist of the following:

  • Introduction to the protagonists
  • music and sounds being elaborated throughout the title sequence
  • The editing - time and pace of the shots - continuity
  • Connotations of weapons which can be considered to be a way in which the film connotes to the audience that there is going to be bloodshed
  • Genre information which is conveyed to the audience 
  • Enigma 
  • Setting and location: rural/urban
  • The use of imagery
  • Mise en scene/cinematography/sound and editing- emphasised
  • characters/protagonists - types/roles
  • Cast and crew
  • Film title
  • Lighting - affecting mood and tone for the audience
  • Colour - establishing the particular concept of connotations (meanings for particular colours used; red could indicate violence/danger and blood)
  • Location
  • Soundtrack/theme tune
  • film contrast
  • patterns and tones of editing



Tuesday, 22 April 2014

Evaluation Part 3

What kind of media institution might distribute your media product and why?

I believe that a major distributor such as Columbia would distribute our film because they have previously done films with conventions which are much like our film. This means that they cover the conventions of Horror/ Thriller and Comedy. The budget isn’t very high for our film and it is only around £15 million. This allows us to make the film for a cost effective price with the back and security of the major distributor behind us.

We have looked at a couple of institutes and they are Sony pictures and 20th century fox. The reason why we did not choose them to distribute our film was the simple reason that they really only deal with a highly quality of film with budgets which much exceed ours. This would create problems for our film as it would not be accepted and would end up losing money due to the label of "Sony pictures".

When looking at 20th century fox we encountered a similar problem and that was that the budget for their films was also very high. They produced a film which we used as an influence/inspiration and the film was 28Days later. This meant that they can cover the genre which we have been looking for but 20th century fox are normally associated with films with a lower age rating which will make them as a choice obsolete due to the age rating on our film being (18-25).